How to sell StrongKeep
Fifteen minutes from here to your first qualified conversation. The product, the buyer, the qualification questions and the demo flow.
1. The product in five minutes
StrongKeep is a cybersecurity and compliance platform for small and medium organisations that have no IT team. One subscription covers five layers:
The buying insight behind all of it: no single competitor bundles all five at SME price points. Enterprise EDR vendors sell detection without compliance. Consumer antivirus sells neither. Microsoft sells pieces at enterprise prices. MSPs resell tools without giving the owner visibility. StrongKeep's wedge is the bundle.
The compliance angle is the differentiator, not a feature. Most prospects start the conversation thinking they need "antivirus". They buy when they realise StrongKeep also files their Cyber Essentials evidence, trains their staff, and produces the audit trail their tender, regulator or board is asking for.
2. Plans and pricing
| Plan | Price | What it includes | Who it's for |
|---|---|---|---|
| Protection | From $39/month additional devices $5/month each |
EDR, DNS firewall (ControlD), Bitwarden password manager, plus security awareness, phishing and crisis training | Organisations that need real security now but have no compliance deadline yet |
| Compliance | From $159/month | Everything in Protection, plus guided self-assessment, automated evidence collection and clause mapping across Cyber Essentials, Data Privacy Essentials and the Health Information Act | Organisations facing a tender requirement, regulator deadline or board mandate |
| Add-ons | Pricing via your partner manager | Low-cost cyber insurance and incident response, attachable to either plan | Customers who want financial cover and a response team behind the protection layer |
The phased path is your friend. When budget is the objection, start the customer on Protection at $39/month and upgrade to Compliance when the deadline or grant lands. This works especially well for clinics ahead of HIA deadlines and charities waiting on PSG grant approval. See the sector playbooks.
3. Who to sell to
Healthcare clinics
GP clinics face Health Information Act compliance from 2027, specialists from 2028. The deadline is the trigger; the lack of IT staff is the pain. Healthcare playbook
Charities & non-profits
Governance requirements from the Commissioner of Charities, plus PSG grant subsidies that cut the price dramatically. Charity playbook
SMEs with a cybersecurity need
Compliance and procurement are the triggers: government contracts and tenders increasingly require Cyber Essentials, and corporate buyers push security requirements down their supply chains. Any SME bidding for one is in-market this quarter. General SME playbook
4. Qualification: five questions
Ask these in the first conversation. Two or more "yes" answers is a qualified opportunity.
| Question | What a "yes" tells you |
|---|---|
| "Are you bidding for, or holding, a government contract or tender?" | Cyber Essentials is likely mandatory. Compliance Plan, urgent timeline. |
| "Do you handle patient data, donor data or other regulated personal data?" | HIA / PDPA exposure. Sector playbook applies. |
| "Do you have anyone in-house responsible for IT security?" | If no: StrongKeep's no-IT-team design is the core value. If yes: position as their tooling, not their replacement. |
| "Do you know what security tools you're paying for today, and what they cover?" | Uncertainty here usually means an MSP bundle or expired consumer AV. Open the battlecard. |
| "Has your board, auditor or a customer asked about your cybersecurity posture?" | Top-down pressure. The compliance report and owner dashboard close this. |
5. The 20-minute demo flow
| Segment | Time | What to do |
|---|---|---|
| Context | 5 min | Run the qualification questions above. Find the trigger (tender, deadline, board pressure) before showing anything. The demo should be anchored to their trigger, not a feature tour. |
| Walkthrough | 8 min | Show the owner dashboard first (their security posture at a glance), then the compliance module (clauses pre-filled, evidence auto-collected), then training scores. Lead with outcomes: "this is the report you hand your auditor." |
| Proactive FAQ | 5 min | Raise the common concerns before they do: device performance, false positives, USB policies, working alongside Microsoft Defender. Scripted answers are on the Help page. |
| Close | 2 min | Offer the trial period to settle performance concerns, share the 8-day certification case study for the prospect to forward internally, and agree the next step with a date. |
Every objection you will hear is some version of "we already have something." The answer is always the same question: does it cover all five layers? Walk them through the gaps with the battlecard, then show the price.